Ever wonder why teens can spend entire weekends playing video games but struggle with just one hour of homework?

Game Frame Trailer

Why we’re addicted to certain websites and steal glances at our smartphones under the dinner table? Or why some people are able to find joy in difficult or repetitive jobs while others burn out? It’s not the experiences themselves but the way they’re structured that matters. Read more...

About The Author

Aaron Dignan dressed up like a superhero for the first 180 days of first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. He is a founding partner of the digital strategy firm Undercurrent, based in New York, where he advises top executives at global brands like General Electric, PepsiCo, and Ford Motor Company, helping them define their future in an increasingly technophilic world. Aaron's work at Undercurrent has been featured in The New York Times, The Wall Street Journal, Forbes, Vanity Fair, Slate, and AdAge.