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Casino Strategy


Another of the marketing strategies that is giving very good results. The objective of these campaigns is to get the attention of potential customers in exchange for a welcome promotion. On more than one occasion we have seen promotions in which we are told that for a deposit the amount of money is doubled. They are usually promotions that are aimed at new customers. Once the customer plays and adapts to the system, it is easier for them to play at the casino again in the future. But promotions can be very different depending on the casino where we want to enter. Doubling the deposit is usually one of the most used measures, but you can also use the technique of offering loyalty points, free passes, unique tournaments, VIP club, free spins, refunds ... Casinos always study the different options and use the ones that in their opinion they increase their profits.

Online casinos have realized that another of the marketing strategies that are giving very good results is affiliate networks. The advantage of this system is that they only have to pay for real customers, not like traditional advertising, which eventually turn into end customers a very small percentage. The advantage of affiliate networks is that they use techniques that are used only by people who may really be interested in the system; hence it is a way to get on safe ground.

These networks usually choose to bet directly with SEO to attract real customers and send them to the casino directly. That helps casinos to really focus on their business and not have to pay attention to advertising and customer acquisition. Networks do that and the results are usually very good. In this case, the casino gives a percentage of sales to the affiliate or offers a fixed amount for each new person who comes to the casino through the affiliate. The conditions are usually agreed and it is a great combination between both parties. All customers have to receive good attention to feel comfortable and thus get regular customers who continue to play in the casino in the medium and long term. It is useless to get a client who plays once and never comes back.

The most successful casinos have been shown to be those that offer exclusive and quality treatment to regular and regular users. This is because customers who feel cared for are returning customers. On the other hand, if they feel marginalized they do not return, hence this technique is important to carry with all clients. You have to take care of the new ones as well as the old customers. To ensure that all customers feel comfortable in the system, it is vitally important that they bet on adapting to all media and devices. If a customer comes in and realizes that they cannot play because their system is not supported, they will go to the competition. For this reason, another strategy is to support the vast majority of devices so that no customer can leave for that reason.